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Key Account Manager C&C and Distributors

Sales Bucharest Full-time Romania

Job Description

The Key Account Manager Traditional Trade & C&C is responsible for developing commercial relationships and driving business growth within traditional distribution accounts and Cash & Carry chains. This includes negotiating and overseeing commercial contracts, implementing promotional plans, and monitoring performance indicators.

This role reports directly to Sales Manager Alternative Channels.

CLIENT RELATIONSHIP MANAGEMENT (TRADITIONAL TRADE & C&C)

  • Manages contractual relationships with 4 regional distributors and Cash & Carry accounts.
  • Negotiates and signs commercial agreements within internally approved limits.
  • Ensures proper implementation of contract terms: pricing, payment terms, discounts, promotions.
  • Monitors compliance with contractual deadlines and proposes corrective actions when needed.
  • Proposes customized commercial conditions for each partner (e.g., payment terms, credit limits, promotional activities).

PROMOTIONAL PLANNING & EXECUTION

  • Defines, plans, and oversees the execution of promotional activities for relevant product ranges.
  • Ensures proper implementation of the promotional calendar in C&C outlets and the distributor network.
  • Evaluates promotional effectiveness and prepares reports with optimization recommendations.
  • Works closely with the Shopper Marketing team to align promotional plans.

SALES MANAGEMENT

  • Develops weekly/monthly/quarterly sales estimates and accurate forecasts.
  • Monitors performance against sales targets and proposes corrective actions when needed.
  • Identifies growth opportunities within the existing client portfolio.
  • Ensures product shelf visibility and actively monitors own brand vs. competitors.
  • Proposes tailored activations to support brand performance in key locations.

INTERNAL COORDINATION & REPORTING

  • Tracks weekly and monthly: stock levels, sales, collections, promotional activities.
  • Acts as liaison between clients and internal teams (logistics, marketing, finance, customer service).
  • Coordinates and facilitates essential information flow to ensure smooth operations.
  • Monitors competitor activity and proposes counterstrategies.

Qualifications

Working at JDE Peet’s is hands-on, giving you an opportunity to leave your mark. We are a fast-paced company on a mission. Our focus demands high-energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.

For this role we’re looking for someone who has the following skills and experience:

  • Bachelor's degree – preferably in Economics, Marketing, or related fields.
  • Minimum 3–5 years in FMCG, in a similar role.
  • Proven experience managing distributor and/or C&C network relationships.
  • Advanced knowledge of MS Excel and PowerPoint.
  • Experience working with sales targets and promotional planning.

Key Competencies:

  • Excellent negotiation and communication skills.
  • Analytical thinking and results orientation.
  • Initiative and autonomy in decision-making.
  • Ability to prioritize and organize efficiently.
  • Good command of English (written and spoken).

Additional Information

Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application, we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

#unleashyourpossibility #acupofamazing #LI-Hybrid

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

When you grow, we grow, and the coffee & tea grows.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

Find out more at http://careers.jdepeets.com

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