Brand Manager - Tassimo

JDE Peet’s UK
Maidenhead (Hybrid)

Great coffee is where great stories begin. Ready to create the next one?

⭐ Why join JDE Peet’s?

At JDE Peet’s, you’re not just joining a business—you’re joining a movement.
A team of passionate, energetic people who are:

• Curious by nature and always challenging the status quo
• Ambitious in mindset, not afraid to take big swings
• Resourceful and entrepreneurial, making things happen
• Global in impact, with the freedom to shape real consumer experiences

We’re growing fast. The coffee‑at‑home movement is booming, and TASSIMO—the UK’s #1 Single Serve brand—is right at the centre of it. There has never been a more exciting time to join.

THE ROLE: Brand Manager, TASSIMO

A rare opportunity to own and shape one of the UK’s most loved coffee brands.

As Brand Manager, you’ll play a pivotal role in steering the TASSIMO portfolio, including beloved partnerships and products across Costa, Kenco, L’OR and Cadbury. You’ll work at the intersection of brand strategy, innovation, and execution—bringing new ideas to life, inspiring cross‑functional teams, and influencing both local and global stakeholders.

This is more than a brand role. It’s a chance to lead, shape, and create the future of how UK consumers enjoy coffee at home.

What you’ll lead & deliver

• End‑to‑end portfolio and brand management across the TASSIMO ecosystem
• Cross‑brand collaboration with Costa, Kenco, L’OR and more to ensure strategic alignment
• Innovation delivery from insight to execution—developing new products that delight consumers
• Cross‑functional project leadership, guiding teams to deliver NPD and brand initiatives with excellence
• Through‑the‑line activations, from conception to market execution
• Performance analysis and reporting, turning insights into meaningful actions
• Stakeholder influence, both locally and globally, championing the UK vision
• Represent the UK market at global category forums, helping shape the worldwide TASSIMO agenda